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This flex media addresses a problem peculiar to outdoor hoardings. Many a times, the sun comes up from behind hoardings which are put up in open spaces. The sunlight then shines through the print media. This light, leaking from the behind the white colored frontlit flex, makes it difficult to view the print on the front. A similar effect is seen when you hold up a printed page to the tubelight. The letters become obscured when the light shines through.